Chike and arithmetic of how music is expensive


Elijah Adebero

Sensational artiste, Chike, has opened up on why he has not released a song in a long while.

Chike said he had to slow down because music is expensive.

The 29-year-old singer and songwriter made it known during an interview with media personality, Dadaboy Ehiz on Apple Music 1, adding that the reason for slowing down on how he released new music was that he now embraced music from an executive angle rather than being just an artiste.

Also Read: I’ve never told any lady, ‘I love you’ – Chike

He said:

“I have toned down being an artiste. I look at it from an executive perspective.
The way music is here, it’s expensive – whether you’re pushing singles or projects, a lot of money is going to go down.

I have been independent for the longest – you know I have my team, I have my people who handle management but I’m basically independent – and with singles, it’s still going to be money spent and you just don’t know for sure what the market wants to listen to.

“So, if I’m going to spend $50,000 in pushing an album, I’m better spending on doing that than $20,000 on trying out different singles that just might not work.

I mean as an artiste it works for me, don’t get me wrong, but then I’m not the one who’s going to consume the music.
It’s more of an executive decision.”

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