For MultiChoice, there is no time for complacency as it has further diversified.
At a time more friends and foes are going into TV services and a mogul like Netflix is eating dip into fiilms, MultiChoice has launched DStv Internet in a bid to expand its offerings .
‘Marketing Edge reports that this is by providing internet access to those who do not have access to fibre services in South Africa.
The DStv Internet is a fixed wireless access service, which means that customers can now get connected to the internet with a SIM card and Wi-Fi router – a perfect option for those who do not have fibre in their residential area but want to access the internet regularly using various devices in their home.
Chief Executive Officer of MultiChoice South Africa, Nyiko Shiburi stated: “Customer experience is at the forefront of MultiChoice’s continued product innovation. DStv Internet provides South Africans with connectivity for all their household internet requirements, giving them more convenience and choice.”
According to the service provider, customers can choose from three data packages, which are 25GB, 110GB, and 220GB. DStv customers have the benefit of choosing from bundle offerings that include data options with their DStv subscription package, making it easier to stream their favourite content on any internet-connected device.
The DStv Internet offering also includes an exclusive new premium service called DStv Trusted Home, an AI-driven network security and Wi-Fi management solution developed jointly by MultiChoice’s digital platform security subsidiary Irdeto, and Minim – the creator of intelligent networking products.
Nyiko Shiburi continued: “The AI-driven network security and Wi-Fi management solution enables broadband providers to strengthen their reputation by providing a superior broadband experience. Therefore, we are excited to work with Irdeto and Minim. The collaboration has enabled MultiChoice to provide the best security features for DStv Internet.”
The DStv Trusted Home not only comes with an iOS and Android app that puts subscribers in control of their Wi-Fi connection, but it also protects consumers’ home network from online security threats and malicious attacks and keeps children safer online with parental control features.
The DStv Trusted Home app is only available for use with DStv Internet routers. There are two router models that customers can purchase: the ZTE 286C & ZTE 286 R. The routers are included in the bundle and contract offerings.
Shane McCarthy, COO of Video Entertainment at Irdeto: “Great speed on its own is no longer enough, consumers demand more. In a time when people spend more time online than ever before, Wi-Fi management and security of their home network and parental controls around children’s behaviour online have become increasingly important services for operators to provide. Trusted Home by Irdeto and Minim is beneficial for both operators as well as consumers, and we are pleased to be able to provide this to MultiChoice and their customers.”
As part of the launch of DStv Internet, the first 20 000 customers will receive a free 12-month subscription to the DStv Trusted Home app. After 12 months, customers will have the chance to opt-out or add a monthly charge of R30 to their DStv Internet bill.Multichoice diversifies into Internet services