Businesses have been urged to develop artificial intelligence (AI) systems tailored to their operations rather than relying on AI solely as a chatbot.
A filmmaker and AI systems designer, Onu Abraham, made the call during an AI Marketing and Content Automation Workshop organised by Go Global Remote Network in collaboration with the American Space in Abuja.
Abraham said businesses could unlock greater value from AI by designing systems around their objectives and daily operations.
“The most effective way to use AI is to build systems around your business purpose. AI should understand your business and your goals before carrying out tasks,” he said.
He noted that many businesses fail to get the best results from AI because they do not provide sufficient context, leading to outputs that do not address their specific needs.
According to him, AI should function like an employee who understands an organisation before being assigned responsibilities.
“The whole point of AI is to solve problems. When you solve problems, you create value, and that’s how businesses grow,” he said.
Abraham added that businesses could automate content creation, communication and other routine tasks by integrating AI with the right tools and workflows.
Also speaking, AI builder and automation specialist, Mary Mmoh, described storytelling as one of the most effective ways to educate, engage audiences and build brands.
She said AI had made it easier to transform ideas into compelling visual stories through images, videos, voiceovers and animation.
“People may forget facts, but they remember stories. AI gives us new ways to bring those stories to life,” she said.
Mmoh encouraged creators to tell more African stories, noting that the continent’s culture, history and everyday experiences provide rich opportunities for digital content.
She added that effective storytelling should include relatable characters, conflict and resolution to keep audiences engaged.
The workshop, organised by Go Global Remote Network in collaboration with the American Space, aimed to equip participants with practical AI and digital skills.
It also sought to promote the adoption of smart business systems, showcase Nigerian innovation and strengthen collaboration between Nigerian and U.S. technology professionals.
