As controversy still greets the loss of top Nigerian artistes in the 2026 Grammy Awards, seasoned musician and producer, Cobhams Asuquo, has said the organisers are manipulating the country’s talents.
According to him, it is a case of a carrot being dangled in front of Nigerian stars.
He expressed disappointment with the Grammy Awards after no Nigerian artiste won a category at the 68th Grammy Awards.
Asuquo, in a video, humorously said the Grammys exploit Nigerian artistes to boost the US economy, saying they dangle validation “like a carrot” only for it to slip away.
“I think Grammy is using Nigerians to boost the GDP of Los Angeles. It’s like a carrot dangling in front of us, and it goes away,” Asuquo said.
He urged stakeholders to focus on building homegrown award platforms, stating, “I think we need to build something that is ours. Let’s grow something that can make other people converge in our space”.
Asuquo drew a comparison with American sports culture, citing the Super Bowl as a successful example.
“It’s only America that will do the Super Bowl and be playing it themselves”, he added.
