Popular filmmaker, Funke Akindele, has revealed the secret behind her success.
Emphasising hard work and self denial, she said she had to lock herself away in Amen Estate, Lekki, Lagos, to develop her Jenifa brand.
Akindele is ruling Nollywood currently, boasting films that have grossed the highest amounts at cinemas.
The latest is ‘Behind the Scenes’, which has amassed about N2bn.
Speaking on how she deprived herself of social gatherings, events, vacations and other activities to achieve the success, she noted in a chat: “Hard work is hard work. You work hard, putting in the work when you need to, depriving yourself of things many will go after so as to achieve the success you are aiming for. When I say hard work, I mean locking myself away in Amen Estate for three years building the Jenifa brand, working on Industreet, Aiyetoro, My siblings and I, and other content.
“I deprived myself of vacations, parties, events, no friends, nothing, just me and my team, working tirelessly, creating and working hard to achieve the success many now see. So, when I say putting in the hard work, I don’t just say that carelessly, I mean putting in the real hard work.
“When I am on the set of my films, I am not a diva, I am everywhere and very hands-on, no wig, just on my rough corn rows, working hard and seeing that everything is in perfect order. I go through all that till work is done, and then we can now start preparing for marketing and all the glam and dancing. So, it’s hard work that turns into success.”
