Jaiz Bank, a non-interest financial institution, has unveiled a new corporate identity, including a refreshed logo and visual platforms, to signal a modern and future-focused direction.
The bank’s managing director, Dr. Haruna Musa, spoke to newsmen on Tuesday in Abuja, reaffirming the bank’s commitment to ethical, inclusive, and customer-focused banking. He stated that the rebranding was not just a cosmetic change but a bold declaration of the bank’s values and its vision for the future.
Musa added that the new identity would help the bank deliver accessible and ethical banking services that celebrate Nigeria’s rich cultural and religious diversity. The move is part of a broader strategy to better serve customers and expand its footprint in the financial services industry.
He said that although the bank’s outward expression had evolved, the foundation remained unchanged, including the values and Shariah-compliant principles that had defined them.
According to him, we are retiring the familiar green and gold that have served us well and embracing a dynamic new palette.
“Deep blue symbolizes trust, stability, and our reliability as Nigeria’s foremost ethical bank, and yellow represents energy, optimism, and our customer-first spirit of innovation.
”Grey conveys sophistication, balance, and our ability to evolve while holding true to timeless principles.
”This transformation speaks to a deeper shift in banking where customers demand transparency, fairness, and social impact.
”Our new payoff line, ‘With You for Life,’ reflects our promise to stand with our customers through every stage of their journey, today, tomorrow, and for generations to come,” Musa said.
He said the bank remained steadfast in its mission of redefining ethical banking in Africa and beyond.
