Keagile Makgoba, TikTok’s Head of Communications for Sub-Saharan Africa, has stressed the importance of suitable descriptions for contents being posted on the platform.
This is as she said the platform should not be seen as a social media network but rather as a content growth platform driven by high-quality content.
The official noted this at a media workshop organised for journalists in Lagos.
According to her, contrary to public speculation, TikTok’s algorithm relies on a content graph rather than a social graph, meaning that creativity—rather than social connections—is the key to gaining visibility on the platform.
She added that it was the strength of individual content that drew users to TikTok, alongside the platform’s built-in tools that supported content discovery.
According to her; STEM feed is one of the ‘Tools for Discovery’ that makes learning, education and science fun.
‘’People use entertainment to educate young ones, 10 million STEM-related videos have been published globally and 96 per cent of the time spent on ‘For You’ feed.
“There has been 35 per cent increase in growth of STEM related content across the pkatform.
‘TikTok requires consistency because it’s used as a search engine optimisation; so when posting content, descriptions are important,” she said.
According to her, TikTok community guidelines and policies are not created in vacuum, they are a global platform with local approach.
Makgoba said TikTok had adopted a comprehensive approach to content moderation by combining advanced moderation technology with a robust team of human moderators to ensure user safety.
She also noted that in 2023, TikTok launched the Mental Health Education Fund to support organisations in creating authoritative, engaging, and uplifting mental health content.
According to her, the fund has helped participating organisations achieve over 173 million impressions, gain more than 600,000 new followers, and drive over 200,000 website visits.
“It has also contributed to the recruitment of 466 new volunteers, thanks to a combined $7.3 million in ad credit donations,”she added.
