Popular comedian, Broda Shaggy, has stressed the huge economic potential of content creation.
According to him, it is the new crude that should not be taken lightly.
Reflecting in a post on Instagram, the main challenge facing creators is funding, noting that it was important for them to be able to ise IP as collateral.
According to him, by leveraging their IP as collateral, creatives can unlock millions or even billions in funding, paving the way for greater innovation and long-term career growth.
He said, “One of the biggest hurdles we face in the creative world isn’t talent or ideas, it’s access to funding. So here’s the real question. How can we, as creatives, unlock financing by leveraging our Intellectual Property (IP) as collateral?
“I recently had the privilege of attending a powerful event hosted by the CREAM platform where thought leaders dove deep into this exact topic. The key takeaway? Content is the new crude. Just like oil built empires, your creative output has massive untapped value. So if you’re a creative, keep creating. Your IP isn’t just art, it’s an asset. One that can open doors to millions, even billions.”
