Actress and chanter, Ayo Ewebiyi, has advised Nigerian filmmakers to avoid producing movies just to compete or rival others.
This is as she applauded the pace and extent to which Nigerian culture and the Nollywood industry are currently evolving globally.
The actress made the commendation during an interview with the News Agency of Nigeria (NAN) on Tuesday in Lagos.
She said the development would, in the near future, boost the country’s tourism sector.
“Our cultural heritage is advancing steadily. Take, for instance, the recent annual ‘Ojude-Oba’ festival in Ijebu-Ode, Ogun, where our traditional attire was showcased in vibrant and colourful styles.
“I believe we are getting it right now, and very soon, it will become a global tourist destination,” she said.
The Nollywood actress also advised filmmakers to embrace quality storytelling in the production of films for the public.
She urged them to collaborate in developing the industry and showcasing the rich Yoruba culture to the world.
“I want them to come together. Instead of saying, ‘I want to do my own thing,’ they should collaborate to make a meaningful impact in the industry.
“Such collaboration will lead to greater success and higher-quality productions. We should focus not on outshining one another, but on working together.
“Avoid producing films merely to compete with others; instead, focus on telling meaningful stories.
“These days, it seems like many filmmakers and producers are more interested in competing than in paying attention to the strength of the storyline,” she said.
She advised them to always consider their names and reputations, even when they want to produce films.
NAN reports that Ewebiyi, popularly known as ‘Mama Oriki’, is a renowned Nigerian musician, poet, and cultural ambassador.
She is celebrated for her expertise in Ewi poetry and chanting, and for showcasing and promoting Yoruba culture, arts, and traditions through her music, poetry, and performances.
