Akeem Lasisi
Nigerian music industry has welcomed another thrilling voice as Austria-based talent, Ola Egbowon, officially arrives the scene. He announced his promising arrival in Lagos on the Valentine’s Day — February 14, 2025 — at a concert witnessed by many music lovers old and young.
At the programme hosted by prominent businessman, Wale Tinubu, at the Pier Harbour Residences and Spa, Victoria Island, Ola, as he is fondly called, performed soulful numbers that symbolised depth and versatility. Apart from his compelling voice adaptable to every genre, his tender weight suited his stagecraft that held the audience spell bound. The show became more spectacular with a spontaneous duel — a duet, really! — he had with ever-mesmerising songbird, Yinka Davies, who later wowed the night with a solo performance.
Much of Nigerian music has gone afrobeats but Ola Egbowon’s heart is still very comfortable in jazz and soul halls. He likes afrobeats and its apostles but he believes that not everyone should be trapped by the allures of the contagious genre. He believes other old venerable brands too need to be kept alive to satisfy people who still desire them and help younger talents to be able to diversify. His perspective on this, which he proved at the Lagos show by dishing out various jazz, soul and alujo (dance-on beat) numbers that were well received, may well define his essence in the trade. For one, Ola, as he is fondly called, seems to have a lot to offer the corporate creed based on the artistic sophistication, diversity and finesse he exuded on stage.
Speaking on some of the songs he performed at the feast attended by many dignitaries, including arts priests such as comedian Seyi Law, media and culture executives Ben Tomoloju and Steve Ayorinde, he noted that many of them were written years ago, particularly during the lockdown—a period of deep reflection and creativity for him.
He said, “During that time, I composed between 75 and 100 songs, each capturing different emotions, experiences, and perspectives. However, for this project, I carefully selected the ones that I felt would resonate most with the theme and audience. These songs reflect my artistic journey and the messages I want to share, making them a perfect fit for this programme.”
As part of Ola’s immediate plan, he will release a few singles first, building momentum before embarking on a tour across Lagos. The tour will serve as a platform to create awareness, connect with a wider audience, and showcase his music in a live setting. Through the performances, he aims to engage with fans, gain exposure, and establish a strong presence on the Lagos music scene.
Now, in which genre is Ola most comfortable? He noted, “I am a multifaceted artist with a deep passion for music. Soul music has been my strongest foundation for a while, allowing me to express deep emotions and connect with listeners on a profound level. However, as an evolving artist, I am constantly exploring new sounds and influences. Afro-fusion, in particular, is a direction I am excited to embrace, as it allows me to blend rich African rhythms with contemporary elements. My journey is one of continuous growth, and I look forward to expanding my musical horizons while staying true to my artistic essence.”
Yet, Ola is sure afrobeats has played a pivotal role in bringing Nigeria—and Africa as a whole—into the global spotlight, earning widespread recognition and appreciation. It has evolved into a dominant force in the music industry, influencing international sounds, collaborations, and mainstream culture, he explained.
“The genre’s infectious rhythms, unique storytelling, and rich fusion of African and global influences have captivated audiences worldwide,” Ola further sang the praise of the genre. “Beyond just music, Afrobeats has become a cultural movement, shining a light on Nigeria’s creative industry, from fashion and dance to film and entertainment. This global attention has not only amplified the voices of Nigerian artists but has also created opportunities for other aspects of the country’s rich culture and talent to thrive. I believe that this newfound recognition extends beyond entertainment, offering a positive narrative about Nigeria and showcasing the incredible potential and creativity that exist within the country.”
He, however, insisted that the stage is wide enough to allow other brands of music to flow. And he does not see his love for jazz and soul as a departure from the norm:
“I wouldn’t call it a departure; rather, it’s a deeper connection to my roots and the music that shaped me. Growing up in Lagos, I was heavily influenced by Soul music—it was the sound that resonated with me the most. While Afrobeats is undeniably the dominant genre in Nigeria, I’ve always believed that music should be an authentic reflection of who you are. Afrobeats wasn’t around till well after my departure of the country.
For me, Soul and Jazz provide a space for deep storytelling, raw emotion, and introspection. These genres allow me to express myself in ways that feel natural and meaningful. When I returned to Lagos after some time away, I realised that there was still an audience that appreciates Soul and Jazz. I saw an opportunity to carve out my own space, not by rejecting Afrobeats, but by expanding the conversation around what Nigerian music can be.
“I also want to help shift the narrative that artists have to conform to one sound to be successful. There’s room for variety, and I believe that by staying true to my sound, I can contribute to a growing appreciation for alternative genres in Nigeria. At the end of the day, my goal is to create music that moves people—whether it’s through the depth of Soul, the rhythm of Afro-fusion, or a blend of both.”
