‘Addicted’ singer, Niniola, has professed that she is firmly in charge of her creativity.
She maintains the status by remaining an independent artiste, saying creatives paid a price when they were signed onto labels.
Speaking with TVC, Niniola explained her 10-year journey as an independent artist has allowed her to retain creative control and autonomy.
She emphasised the importance of understanding the business side of music, which many artists overlook.
‘The Nation’ in a report noted that she she prioritised creative freedom, citing it as a major advantage of being an independent artist.
“I have been an independent artist for 10 years. There are pros and cons of signing with a record label. I have seen the business side of doing music which a lot of people don’t see, they just focus only on making music.
“Being an independent artist gives me the opportunity to also do what I want. I’m in charge of my creativity.
“A label wanted to sign me after my debut single but I was sceptical because I didn’t want anyone to switch my style. Because at that time, nobody was doing Afro-house. They can dictate what you do because they are the ones financing you.
“For me, creative freedom is one of the major pros of being an indie artist,” she said.
Niniola claimed she’s an introvert who finds extroversion through music.
