Imagine someone charging up to $5m per show. An artiste, that is.
That will be some N7.5bn!
Anyway, that is as much as what afrobeats stars, Rema and Asake, charge – according to music executive, Paul Okoye, aka Paulo.
He, however, says the values of both artistes have dropped, saying they now got between $2m and $3m.
That is still an enviable sum, many would say.
According to him, both artists used to command fees of $4m and $5m, but their current rates have dropped to $2m and $3m, respectively.
In a conversation with Daddy Freeze, Okoye stressed that Rema needed to expand his fan base and perform at more shows to justify his high price tag.
“Rema is on another level, he’s a Gen Z superstar. He’s our major face of African music. They [Western world] regard Rema the same way they regard American artistes.
“But the problem with Rema at the moment is overpricing. I think he overpriced himself. He needs to do more shows to build a huge fanbase to earn his price tag.”
Okoye noted that Rema’s earnings, as well as those of fellow artist Asake, have experienced a decline.
