If you are an old artiste, no matter how talented you are, you hardly have a chance with acclaimed music producer, Don Jazzy.
He says such a fellow is often not flexible just as he prefers the youg that are social media savvy.
Jazzy says:
“Once upon a time I wouldn’t think of signing an artist that is social media savvy but now I kind of want to put it at the beginning of my list,” he began. “Talent, due diligence, mannerism, character, age at the moment is kind of important as well.
“The people that move the market are the young ones because the older guys are busy making money for the family and are worried about their family. They don’t care about helping you to go and stream or watching your social media to know when you post but the young guys are still much into the whole culture.”
