Manufacturers of Peak Milk have apologised to the Christian Association of Nigeria (CAN) over an advert the body found offensive.
The company, FrieslandCampina WAMCO Nigeria Plc, said it never intended to mock the spirit of Easter with the copy which displays a crushed and pierced tin of milk with its content spilt on its body and a nail placed beside it.
Its intention arguably was to commercially obviously symbolise the spirit of the season.
But CAN condemned the advert and also demanded an apology from the company, saying the advert was offensive and unacceptable.
The Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, has however apologised to Christians in a letter to the President of CAN, Archbishop Daniel Okoh.
In the letter dated Monday, April 20, 2023, and titled, “Apology for the Good Friday social media post by the Peak Brand”, the company said it did not intend “to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”
“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, Famurewa said.
