For acclaimed and durable entrepreneur, Dr Mike Adenuga, it is a time to celebrate double.
His telecoms giant, Globacom, has clocked 19, making it one of the most enduring, fast-growing and roundly impactful business in Nigeria. It hit 29 on August 29. On the other hand, Glo TV, established last year, is also in a celebration mood. It is celebrating this in style, sharing fun, for instance entertaining viewers with Moms at War, Omoni Oboli’s engaging movie in which two mothers go to extreme lengths to get their children favoured. What is at stake in the comedy drama flaunts several attributes of reality. That is scholarship – and the mothers craving it for their kids are damn desperate about it.
Directed by Oboli, Moms at War features star actors that include Yul Edochie, Naz Onuso, Funke Akindele, Eucharia Anunobi, Michelle Dede and Moses Babatope. Oboli says she was inspired to star in and direct the movie because of her childhood experiences. On its part, Glo TV says it finds the movie suitable for viewers because of its educational and entertainment potential.
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Globacom launched Glo TV in August, 2021 and it has been fulfilling the righteousness it preached in its vision statement. Powered by Glo 4G technology to guarantee a pleasant streaming experience, the mobile TV was conceived to bring engaging, interactive and premium entertainment content through a rich bouquet of offerings, including hundreds of live entertainment programmes, music, documentary, news, original shows, fashion, lifestyle, and kiddies’ interest channels with over 1,000 videos.
It had said: “The mobile television service powered by the reliable Glo 4G technology guarantees pleasant streaming experience has positively altered the Internet Protocol Television landscape in Nigeria with highly sought-after content beamed to subscribers via their desktop and mobile handheld devices,” the company had said, adding that Football TV and news channels including Aljazeera and France 24 on Glo TV were billed to provide quality entertainment and education to subscribers.
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“Children’s interests are also well taken care of by Glo TV. Regular kiddies’ channels such as ZooMOO, English Club TV and Lollykids are on offer to give healthy entertainment and robust education to children of all ages. This will ensure that they are not only acquiring new knowledge, but that they are also adequately entertained in line with the best practices of television viewership. Subscribers of all ages will have access to movie channels including Nolly Africa, African Movie Channel and Legacy Network, among others.”
So far, one of the most successful programmes on Glo TV has been the Glo Battle of the Year, showcasing intense dances that include Afro-dance and Krumpin.
On a larger scale, it has been a story of monumental adventure for Globacom. Many believe that the game-changing company, which has proved the can-do best that Nigeria harbours, has established all indices of a great brand. In spite of the ever challenging national economic clime, it has entrenched itself among global leaders, with the enviable destiny of a global brand with indigenous ownership. While it has continued to do well as a business, expanding subscribers’ base, creating more business platforms and forging mutually productive partnerships, it has also continued to deepen corporate social responsibility.
In the past one year, for instance, Globacom sponsored the Ojude Oba Festival where it not only empowered the organisers, but also rewarded winning regberegbe participating groups as well as winners of the pageant held as part of the programme. It gave tricycles (keke) to five lucky subscribers. 10 Glo customers went home with television sets, while 10 others were presented with grinding machines.
In the REGBEREGBE competition which was one of the key features of Globacom’s sponsorship of the festival, Egbe Obayori Okunrin Asiwaju emerged the best-dressed age grade and won N500,000, while Egbe Tobalase Okunrin and Egbe Bobamayegun won N300,000 and N200,000 respectively as first and second runners-up in the male category. Egbe Bobamayegun Obinrin Asiwaju came first with Egbe Arobayo Obinrin and Egbe Tobalase Obinrin emerging as runners-up in the female category, winning the same prizes as their male counterparts.
Also in the Balogun contest, Balogun Kuku was adjudged the best in skills and dexterity on their horses, while Balogun Odunuga and Balogun Gamugasa came second and third winning N500,000, N300,000 and N200,000 respectively.
Oluwafunmilade Osotekun, a 19-year-old student of Federal University of Agriculture, Abeokuta, emerged Miss Ojude Oba 2022 in the beauty pageant. She received N150,000 cash prize and Glo gift items. Also, Christiana Adenike Ogunwusi, 23, of Ogun State College of Health Technology, Ilese Ijebu, came second to win N100,000, while 23-year-old beautician, Ogunsanwo Nafisat Abisola, came third, winning N50,000.
Of course, Globacom has been a huge blessing to Nigeria’s entertainment industry, which is one of the fastest growing in the world. It has continued to maintain its tradition of appointing ambassadors from among top entertainers, including footballers, a scheme that has, over the years, brought fortunes to the beneficiaries. In Glo’s ambassadors’ bank are huge brands like Wizkid, AY, Bovi, Patience Ozokwo, Odunlade Adekola, Korede Bello, Reekado Banks, Hadizah Blell and Basketmouth.
Others include OC Ukeje, Funke Akindele, Ini Edo, Helen Paul, Ime Bishop, John Okafor, Chiwetalu Agu and Bimbo Oloyede. Of course, D’Banj, PSquare, Flavour, Omawumi, Burna Boy, Wande Coal, Sammie Okposo and MI are also musician-ambassadors for Globacom.
