Mueez Ajao
– Nigerian talented singer, songwriter, and performer Temilade Openiyi, popularly known as Tems, is off to a great start after the official announcement of her Tommy Hilfiger brand endorsement deal in December 2021. The songstress stunned in the new Tommy Jeans campaign.
– The singer looked stunning in the new Tommy Jeans campaign.
– The Grammy nominee has been selected alongside two other creative artists to be the frontiers for the new Tommy Jeans campaign titled “Play To Progress.”
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– The multi-talented musician had a thrilling 2021 with hit songs like ‘Crazy Tings” and the huge collaboration on Wizkid’s ‘Essence’. Her Tommy Hilfiger deal was the icing on the cake for her in 2021 as the clothing brand is popularly known for manufacturing footwear, apparel, accessories, and so on.
– Tommy Jeans’ “Play To Progress” campaign focuses on exploring individuals’ creativity, and Tems goes on to offer a monologue in the video.
– She said: “Learning to find what your own stance is in life evolves your creativity. That’s freedom,”
– She also expresses her thoughts on what “Play To Progress” means to her as an individual, stating:
– “I was tired of waiting for help. So, I taught myself the production skills I needed to make a song. Only I have the power to change my fate.”
– Tommy Jeans posted a video of tems with the caption: “Crazy tings happen when we link up with @temsbaby. Thanks for sharing your voice with us and welcome to the #TommyJeans fam.”
