Thebe Ikalafeng, the Founder and Chairman of Brand Africa Movement has appealed to Africans to make use of the continent’s tourism destinations to promote economic development.
Ikalafeng made the call after Brand Africa launched the pan-African initiative to recognise and rank the best places for tourism, investment and citizen mobilisation on the continent.
At the 2021 Intra-African Trade Fair in the South African city of Durban, he said that goods made in Africa should be promoted in conjunction with intra-Africa travel.
“Now we know that in Africa we have incredible travel opportunities, great flora and fauna, we have great assets.
“So, we know that we have the assets to attract and we also know that from a trade and investment perspective that we are a continent of 1.3 billion people with up to three trillion dollars market value of the continent.’’
He said that Brand Africa wanted to aspire and drive African countries, cities and destinations to be able to compete for tourism and talent.
The Intra-African Trade Fair, running from Nov. 15 to Nov. 21, is being attended by thousands of business persons.
It has seen governments coming together with various exhibitors to showcase their goods and services.
The trade fair is convened under the theme of building bridges for Africa’s successful African Continental Free Trade Agreement.
Groups calls on African continent to fully exploit tourism destinations
