As Gulder Ultimate Search begins on Sunday, September 26, it will, practically speaking, present some competition with Big Brother Naija reality show.
This is in terms of viewership as both are two eyes commanders.
Also in terms of emotions, they are both intoxicators, though BBNaija is more notorious for sparking romantic and sexual feelings while the GUS pushes instincts relating to strength and doggedness.
When it thus finally mounts the air, some viewers are likely to face with intrigues trying to make a choice or balancing their vieweing.
The show which began in 2004 ran for 11 seasons before its hiatus in 2016. A brainchild of Nigerian Breweries Plc, the show has produced some talents who have become stars.
Past winners who have become household names in the entertainment industry include Dennis Okike winner of the season 8 edition and Chris Okagbue, winner of season 10.
For airing physical and online platforms too, therefore, they cannot but be conscious of the ‘clash’.
This will, however, not last for eaons because BBNaija will soon be rounded off – October 3.
GUS announced the beginning on Instagram thus: “The jungle calls as the search for the ultimate begins. Who are those that will heed to this call. 26.9.2021 – Follow and be ready for the journey,” the post read.
The task master for the season and past winner of the show, Kunle Remi, also took to his Instagram stories to corroborate the announcement of the kick off date.
Earlier, the organisers had announced that the show themed, “The Age of craftsmanship”, will commence on October 16 and run till December 19.
After the application process which ended on September 10, the qualified applicants went through the regional selection process and bootcamp in Enugu, Abuja, and Lagos.
GUS is a reality TV show which borders on the survival instincts of its contestants and dominated the Nigerian airwaves in the early 2000s.
