If you call Portuguesse soccer superstar, Cristiana Ronaldo, an awure, you may not be speaking nonsense.
In Yorubal traditional setting, awure is a charm believed to bring great unusual sales and fortune to anyone who employs it.
Forget about the fact that there would be fake ones since there are fake medicinemen.
But even when the charm is at its best positive capacity, there are some human beings more potent than it.
One of such is Ronaldo.
The fortune he is already attracting to Manchester United, to which it has ported from Juventus, could make one think so.
Consider the matter of the No 7 shirt!
Just within a week he moved to the club and a few days it was returned to him by good-man Cavani, it is said to have fetched Man U £187m.
Put differently, it has won Ronaldo the best-selling jersey award in the EPL history.
It had swallowed Messi’s shirt sales at PSG.
Businesswise, it has showed that the club made a great decision bringing him back.
Here are the data according to reports:
– Love the Sales says the No 7 shirt has brought in £187.1m since his number was confirmed on September 2, while Messi, despite sealing his switch three weeks earlier, has racked up £103.8m in sales of his No 30 jersey.
– Ronaldo’s initial transfer fee before add-ons was £12.9m.
– His shirt sales are 14 times more than that and have netted £13.1m in revenue for United already, while Messi’s signing-on fee of £25m after joining the French giants.
– The fastest-selling in Premier League history and online searches for ‘Ronaldo 7 shirt’ have increased by 600% compared to last summer.
