Naomi Osaka becomes highest paid female athlete in history

Akeem Lasisi
Akeem Lasisi
Naomi Osaka become highest paid female athlete in history
Naomi Osaka

22-year-old tennis superstar, Naomi Osaka, has been named the highest-paid female athlete in history, surpassing Serena Williams by $1.4 million and earning $37.4 million over the past 12 months.

Osaka also bested the $29.7 million record set by fellow tennis player, Maria Sharapova in 2015.

Naomi Osaka become highest paid female athlete in history
Naomi Osaka

The Japanese-Haitian tennis star raked in $37.4 million from prize money and endorsement deals, including a deal with Nike worth over $10 million that does not require her to wear full Nike-branded apparel during her games.

She is backed by 15 endorsement partners ranging from Nissan Motor, Shiseido, and Yonex, with nearly all of them pulling in seven-figures each year.

David Carter, a sports business professor at USC’s Marshall School of Business, explained to Forbes why Osaka’s career is surging. He stated, “To those outside the tennis world, Osaka is a relatively fresh face with a great back story. Combine that with being youthful and bicultural, two attributes that help her resonate with younger, global audiences, and the result is the emergence of a global sports marketing icon.”

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