It is a swell time for popular blogger, Linda Ikeji, as she was, on Thursday, conferred with the African Media Personality of the Year Award.
The African Achievers Award did her the honour at an event held at the House of Commons, Palace of Westminster, United Kingdom.
The prestigious awards, according to the organisers, recognises personalities who have distinguished themselves in their contribution towards the growth and development of Africa.
According to LindaIkeji blog, the event, which featured a lecture among other programs, was attended by dignitaries that included the Director Genera of the Diaspora Commission, Abike Dabiri-Erewa.
The high point of the ceremony was the Achievers honours that was presented to Africans making a difference in various sectors across the Globe.
Although she got into media by passion, Linda has asserted herself in the world of not only Nigerian media, but also globally.
Her pioneering role in blogging business is characterized by adventures, including ups and downs associated with early starters, but which have transformed into a near empire in which she now looms large.
Recently, she expanded by introducing the Linda Ikeji TV which, she noted in a recent interview, had a huge potential to do greatly but was passing through a phase of realities that she too was learning on the go.
Saying she had so far invested about $2 million in the project, she noted, “Since the platform [LITV] was launched in June 2018, 162,000 people have passed through it and out of that 80,000 paid a N1,000 one-month subscription but not all of them renewed and we were not able to retain them.
“That was 100% our fault. We were not updating the site with new content because I had spent so much money creating the content we put on the site.
“Netflix puts about four new shows a day on their platform but we couldn’t keep up with that and by the third month, subscribers wanted something new and if there is nothing new, you will stop paying.
“So, this is very capital-intensive and we did research and realized in order to retain your subscribers, you have to give them new content every day.”
