
Global giant Apple appears set to lose a big fish in its net as its star designer, Sir Jonathan Ive, is leaving the company.
The acclaimed British tech guru who for over two decades, helped turn Apple into the world’s most valuable company, aims to set up his own venture.
According to reports he is the designer of the iMac, iPod and iPhone.
He is leaving the company later this year to start a creative firm, LoveFrom, with Apple as its first client.
“This just seems like a natural and gentle time to make this change,” he said, adding, “While I will not be an Apple employee, I will still be very involved. I hope for many, many years to come.”
Contrary to what many would think, however Apple’s boss, Tim Cook, said the designers exit would call for no alarm.
Cook said the company boasted a lot of great hands who would be able to prevent any gap.