Popular blogger, Linda Ikeji, has revealed some of the challenges she encountered in the past one year running her Linda Ikeji TV.
In an interview with Forbes Africa magazine, she noted that some of her subscribers stepped aside because the platform could not match their expectation of a new content daily.
She noted, “Since the platform [LITV] was launched in June 2018, 162,000 people have passed through it and out of that 80,000 paid a N1,000 one-month subscription but not all of them renewed and we were not able to retain them.
“That was 100% our fault. We were not updating the site with new content because I had spent so much money creating the content we put on the site.
“Netflix puts about four new shows a day on their platform but we couldn’t keep up with that and by the third month, subscribers wanted something new and if there is nothing new, you will stop paying.
“So, this is very capital-intensive and we did research and realized in order to retain your subscribers, you have to give them new content every day.”
She, however, has good news for her numerous followers in terms of new moves the platform, on which she noted she had spent up to $2m, is making.
For instance, it is currently going through a site redesign, while she is launching in London in July and in the United States in August “with new, original and licensed content as well.”
The revealing article, which appears in the June edition of ‘Forbes Africa’, adds, “Her plan is to diversify her revenue stream by creating Nollywood movies for cinema release and reinvesting the proceeds back into her platform as well as looking for investors to scale the SVOD site.”
A graduate of English from the University of Lagos, Linda navigated a relatively hard road before she could attain success. The media entrepreneur, whose Lagos house Forbes values at $2m in the article, had been a waitress and model before her hobby online turned into gold.
Part of her profile reads:
Linda Ikeji’s blog is apparently her biggest venture. After graduation, Ikeji started blogging in 2006. She became an active blogger in 2007 using a blogger sub-domain lindaikeji.blogspot.com and later obtained her domain www.lindaikejisblog.com.
On 22 August 2016, on her blog, she announced the creation of her online TV network, Linda Ikeji TV alongside other brands she was establishing. Linda Ikeji TV airs a variety of programmes ranging from talk shows, reality shows, TV series to Movies. The Network both produces some of its programmes and also buys TV contents.
Linda Ikeji also ventured into online radio broadcasting. The station is operated from the Linda Ikeji Media Office. Some of its programmes are broadcast live on Linda Ikeji TV.
Linda Ikeji launched a social networking platform named Linda Ikeji Social on the domain name LindaIkejiSocial.com.
